Serge – Business Developer with a Passion for Big Productions

I used to light up Beyoncé — literally. Before joining the adventure in the Middle East, I spent over 30 years in the world of sound, light, and video for large-scale international events. But I wasn’t just behind the scenes—I was leading the charge. As a sales director and entrepreneur, I built and ran businesses that turned creative chaos into world-class productions. If it had cables, I probably plugged it in—and if it didn’t, I sold it anyway.

Today, I channel that same energy into business development. Old habits die hard: I still keep my eyes and ears wide open, always scanning for the next opportunity, the next challenge, or the next brilliant idea hiding in plain sight. It’s a skill honed backstage, now put to work front and center.

I’m married, a proud father of four, and a passionate fan of anything with an engine—cars, bikes, lawnmowers, you name it. But I also love long walks in nature with my dog, where the only motor running is my imagination. Let’s build something bold. Preferably with good lighting.